Hi.... I am Anita!
A standout, rebellious, British Indian with a dream.
I live breathe and love the hard game of Fashion and know the highs and lows of this business like any pro.
My story is one of humbleness and hard work. I have embraced every opportunity and lived in the UK, Europe, Asia, and travelled the world. I am truly blessed with all the amazing places and people I have met along the way and its now my chance to use my mid life wisdom in a unique way.
I started learning trading back in the 80s with my Dad. At the age of 7 we would lift milk bottles on to his milk float and supply these to some of the roughest turfs in London! He then pivoted into retail in the 90s. I used to help my Dad run the shop. He had us stocktaking, replenishing the best sellers and cashing up the till and serving our customers. All whilst multi tasking with school work, with no excuses apart from getting the best grades. I think its fair to say I come for the school of hard knocks and humble roots, from Milk Round to Fashion Buyer, to flying Business Class and beyond.
Curate Studio was set up from my kitchen table in April 2025. I decided to use some precious time to re think, re set and paint my own neon rainbow.
After 30 years of Buying and Developing product for some of the biggest Global Players in the market, I combine my market knowledge, skills and expertise to launch a platform that combines a unique be-spoke consultancy, sourcing and 1:1 coaching.
My vision is to bring people together, nurture talent, encourage true diversity and bring our clients fantastic product and services with consistency.
At Curate Studio, fashion is not just a business, it's actually part of my identity. We are dedicated to bringing you the latest styles, ideas and trends with collections that are sustainable, reactionary and on the money! As we are a truly direct model we cut costs to deliver great trend product at market beating prices too!
Lets drive! Lots of love
Anita xxx